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How it works
From your link to Google's answer.
Every step of a removal case, in the order it happens. We only file where a review breaks one of Google's published policies, and you pay £100 only when Google takes it down.
- Link received
- Evidence gathered
- Policy named
- Filed with Google
- Removed by GoogleOnly now is £100 due
Getting started
Four steps before anything is filed.
None of these cost you anything. If we don't think a review qualifies, we say so in writing and you owe nothing.
Send your link
Your Google business link, your trade and the reviews that worry you. Use the case form or email us. A link to each review helps, but we can find them from your profile.
Our honest read
By email: which reviews break a named Google policy, which ones don't, and what we would do about each. If the answer is no, we tell you plainly.
Add us as a manager
A couple of minutes in your Business Profile. You never share a password, you stay the owner, and you can remove us whenever you like.
We build the evidence
The reviewer's history, the timing, your records of real customers, and the exact wording that breaks the policy. Written up so a reviewer at Google can follow it quickly.
The case itself
Filed, followed up, and only then paid for.
Reported under the named policy
Each review is reported under the single policy it breaks, with the evidence attached. We don't scattergun reports, because weak reports make strong ones harder.
Escalate and appeal
A first refusal is common. Where the case is sound, we escalate through Google's review appeal route and support channels with anything new we can add.
You pay £100
We send proof the review is gone with our invoice. If Google keeps it up after every route is exhausted, there is no fee at all.
Refiled free
Reviews occasionally reappear. If one we were paid for comes back, we refile it at no charge. You never pay twice for the same review.
Step 3 in detail
Why we ask to be a manager, not for a password.
Google gives owners a proper way to let someone help with a profile: you add them as a manager. It means we can see every review, reply on your behalf if you choose managed reviews, and report reviews from inside your account, which carries more weight than a report from a stranger.
You stay the owner. Google shows you who has access, and you can remove us in a couple of taps at any time. We will never ask for your Google password, and if anyone claiming to be us does, please tell us at hello@reviewremoving.com.
Not ready to give access yet? That's fine. Our first read only needs your public link.
How to add us
- Open your Business Profile on Google while signed in as the owner.
- Open the menu, then Business Profile settings, then People and access.
- Choose Add, enter the address we give you in our email, and pick the Manager role.
- That's it. You can see and remove us from the same screen.
Google moves these menus around from time to time. If yours looks different, reply to our email and we'll walk you through it.
The nine grounds
What Google's own policies let us report.
Every case we file names one of these. If a review fits none of them, we tell you so and help you answer it instead.
Not a real experience: bulk posted, copied, or from review only accounts.
Rating a service they never had, with no booking, record or visit.
A conflict of interest: rivals and current or former employees.
Threats, bullying, hate speech or abuse aimed at a person or group.
A home address, phone number or health details made public.
Posting as someone else, or for an organisation they don't represent.
About a different place, often a similar name or a former tenant.
Demanding money, a refund or free goods to remove or hold back a review.
Defamatory claims of crime or links to illegal goods, sometimes via Google's legal route.
A real customer's honest experience is theirs to share. We never report it; we help you answer it well.
Google publishes these rules in its contribution policy. Google makes the decision on every review. Not sure which one yours falls under? Run the quick check.
What stays up
Genuine complaints get answered.
A real customer who had a bad time is entitled to say so, and Google keeps those reviews up. So do we: we don't report them, and we tell you honestly when a review is genuine.
What we do instead is help you answer it well. A calm, specific public reply shows the next customer how you treat people when something goes wrong, which often matters more to them than the star rating itself.
Clients on managed reviews get every genuine review answered within 24 hours. Everyone else gets a suggested reply with our first read, free.
Our promises
What we will and won't tell you.
We never promise how many reviews will come down or how quickly. Google decides, and its timing varies.
For each review you get the policy, the evidence we sent and Google's answer.
Invoiced after removal, with proof. See pricing.
Have a wave of reviews landing at once, or a demand for money? Read our under attack guide. More questions? The FAQ covers the awkward ones.